ethical strategy + marketing alignment
Marketing audits that help you get clear on what’s working, what’s not, and how to get back on course.
Your marketing isn’t broken, it’s just disconnected.
We can fix that.
What I Do
Most marketing isn’t unethical on purpose. It just drifts that way over time.
A new offer gets added. A consultant suggests a stronger call to action. A post gets rewritten to sound more persuasive. Bit by bit, the message that once felt clear and honest starts to sound like everyone else’s. And it stops connecting.
That’s where I come in.
I help businesses take an honest look at what they’re saying, how it’s landing, and what might be getting lost between intention and impact.
Through a detailed marketing audit, I review your materials, strategy, and messaging to make sure they align with trauma-informed, nervous system-safe practices.
I spot what’s working, what isn’t, and why. Then I give you clear, actionable recommendations for bringing your marketing back into integrity.
My work helps you build marketing that reflects your values, respects your audience’s autonomy, feels grounded, and actually works.
Why it Matters
When your marketing drifts out of alignment, you feel it. You start second-guessing every post, every email, every offer. What used to feel exciting starts to feel heavy. Your audience senses the disconnect too: enthusiasm fades, and engagement drops, even when you're "doing everything right."
Misaligned marketing doesn't just cost you sales. It costs you energy, clarity, and trust.
This is what happens when marketing prioritizes performance over people. A consultant pushes you toward aggressive tactics that feel manipulative. You adopt language that sounds "professional" but drains the warmth from your voice. You add urgency and scarcity because that's what everyone says works—even though it makes your nervous system scream.
Over time, you're trained to override your own values in service of conversion. And every time you show up to promote your work, it takes a little more out of you.
Trauma-informed, ethical marketing brings you back to center. It helps you reconnect with your audience through honesty and care, rather than persuasion or fear. It gives you permission to sell without performing, to grow without manipulation, and to build loyalty through trust instead of tactics.
When your marketing reflects your integrity, your work starts to feel good again—and your audience can feel that too.
How I Work
This isn't about tearing down what you've built. It's about bringing it back into alignment.
Here's what the process looks like:
1. You send me your materials Share your website, social media profiles, recent campaigns, email sequences—whatever you want me to review. I look at everything with fresh eyes and a clear framework for what trauma-informed, ethical marketing actually looks like.
2. I audit for alignment I review your messaging, positioning, calls-to-action, and overall strategy to spot where things might have drifted. I'm looking for pressure tactics, manipulative language, misalignment with your stated values, and places where your audience might feel unsafe or coerced rather than invited.
3. You get a detailed report I deliver a comprehensive audit document that breaks down what's working, what isn't, and why. You'll get specific, actionable recommendations for bringing your marketing back into integrity. No vague advice, just clear next steps you can actually implement.
4. We discuss (optional) If you want to talk through the findings, we can schedule a follow-up call to discuss questions, clarify recommendations, or strategize implementation.
The whole process takes about 2 weeks from the time you submit your materials.
No high-pressure tactics. No upsells. Just honest feedback and a clear path forward.
I work with small business owners, entrepreneurs, and creatives (especially women and queer founders) who want marketing that feels honest and actually works. You know what you do, but translating that into clear and consistent messaging feels harder than it should.
You’re looking for someone who understands that good marketing doesn’t mean performing, chasing trends, or saying what you think you’re supposed to say. You want a strategy that respects your energy, your values, and the people you’re trying to reach.
If that sounds like you, let’s talk.